🌏 The Barrier for Overseas Advertisers
Here's the part that matters if you're reading this from outside China.
All of these bidding features — Enhanced Mode, Target CPA, even manual CPC — require a Baidu advertising account. And to open a Baidu advertising account, you need a Chinese business license.
No Chinese entity = no direct Baidu account = no access to any of these features.
This is exactly why BPP exists. We provide Baidu PPC services for overseas companies that want to advertise on Baidu without setting up a Chinese subsidiary.
🤝 How BPP Handles This
When you work with BPP, we:
- Open and manage the Baidu account for you — using our Chinese business entity as the account holder
- Set up Enhanced Mode or Target CPA — we handle the technical setup and conversion tracking
- Manage device targeting — we configure computer-only / mobile-only / unlimited at the campaign level as needed
- No Chinese business license required from you — you remain the advertiser; we handle the platform side
You get the performance benefits of Baidu's automated bidding without the corporate infrastructure requirement.
📋 Key Takeaways
🎯 Key Points
- ✅ Device bid coefficients are retired — replaced by simpler device targeting (computer / mobile / both)
- ✅ Automated bidding (Enhanced Mode, Target CPA) now handles device optimization automatically
- ✅ Manual CPC still works, but you can no longer set device bid multipliers
- ⚠️ You still need a Chinese business license to open a Baidu account directly
- ✅ BPP provides account access for overseas companies without a Chinese entity
Want Baidu Account Management Without the Headache?
BPP manages your Baidu advertising from setup to optimization. Focus on your business — we handle the platform.
Talk to the BPP team →