🏗️ What Baidu's MEG Restructuring Means for Advertisers
Baidu merged ads and e-commerce into a unified Big Commercial Business Unit and elevated digital humans to an independent department.
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Baidu Marketing Blog 📝
Insights, tips, and updates on Baidu advertising, SEM strategies, and China's digital marketing landscape.
🌐 6 Digital Marketing Trends Reshaping China in 2026
AI-driven marketing, private domain traffic, and automation are reshaping China's digital landscape. Here is what overseas advertisers need to know.
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Baidu's Merchant Agent Now Supports Human Handoff
📢 Baidu's Merchant Agent now supports intelligent human handoff with real-time customer service...
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📊 How to Use Baidu's New Industry Insights Tool to Benchmark PPC Performance
📢 Learn how Baidu's new Industry Insights tool (June 3, 2026) helps advertisers benchmark PPC performance with real industry data — conversion targets, traffic timing, keyword opportunities, and more.
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📱 Baidu Marketing: 6 Product Updates in 7 Days
📢 Baidu dropped 6 product updates in one week — Service Direct, Qingge unified Search+Feed, Industry...
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Baidu URL Wildcards: Complete Tracking Guide
📢 Master Baidu URL wildcards to track keywords, campaigns, and ad groups. Complete guide with all 9...
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Baidu Stopped Showing Domain Names in Ads
📢 Baidu no longer shows domain names in PPC ad display URLs. Now business registration names appear...
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What Is the Baidu V Sign and Why Your Account Needs It
📢 The Baidu V sign verifies your business registration and builds trust with Chinese consumers. Learn...
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Baidu Invalid Click Protection: How We Safeguard Your Ad Budget
📢 Learn how Baidu's intelligent filtering system protects your PPC budget from invalid clicks and bot...
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Baidu Q1 2026: AI Revenue Surpasses Search for the First Time
📢 AI revenue surpassed search advertising for the first time in Baidu's Q1 2026 earnings. Core profit...
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Baidu Moves Brand Info to Account Level: Why It Matters for Ad Relevance and CTR
📢 Read this article to learn more about Baidu advertising strategies and best practices.
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Baidu's New Keyword Zero-Impression Diagnosis Tool: What It Does and Who Can Use It
📢 Baidu's Keyword Zero-Impression Diagnosis tool examines why your keywords aren't showing ads...
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🤖 Baidu Create 2026: The Agent Era Has Arrived
📢 Baidu is shifting from search engine to AI agent platform. DuMate, DAA, digital humans — what...
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Baidu Advertising for International Brands: Frequently Asked Questions (2026 Edition)
📢 Account Setup Do I need a Chinese company to advertise on Baidu? Not
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New Opportunities for Customer Acquisition on Baidu in 2026
📢 Baidu's 2026 upgrades: Maps Store Membership for local business, HuiBoXing AI digital human...
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The 5-Step B2B Lead Generation Framework on Baidu: A Practical Guide for Overseas Companies
📢 88% of B2B transactions start online. 75% of buyers use social media for research. 90% of decision...
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Baidu's 2026 Upgrades: Why the Opportunity Is Bigger for International Brands — and Harder to Capture
📢 There is a pattern we see at BPP. It repeats with nearly every inquiry we receive.
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Why Baidu Search Is the Most Underrated B2B Channel for International Brands
📢 Every B2B marketing director we speak to at BPP has a version of the same complaint: "We are...
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🧠 ERNIE 5.1: Baidu's New AI Model at 6% of the Cost
📢 Baidu released ERNIE 5.1 — comparable performance at 6% training cost, ranked #4 globally. What it...
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Baidu Ad Billing Models: CPM, CPC, oCPM, and When to Use Each
📢 Baidu offers multiple billing models: CPM for brand awareness, CPC for search intent, oCPM for...
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Is Rising CPM Really Bad News for Your Baidu Campaigns?
📢 Most advertisers panic when CPM goes up. But a real campaign case shows CPM rising from ¥28 to ¥36...
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CPM vs oCPM vs eCPM: The 3 Metrics Every Baidu Advertiser Must Understand
📢 CPM, oCPM, and eCPM look similar but live at completely different levels of the ad system...
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Baidu vs Google: 7 Key Differences in PPC Advertising
📢 Baidu and Google PPC advertising are built for different markets. Learn the 7 key differences...
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How Chinese Consumers Research and Decide — and What This Means for Overseas Brands
📢 Chinese outbound tourism is accelerating past $300 billion annually. But this article is not really...
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China Internet in Numbers 2025
📢 China's internet population hit 1.125 billion in late 2025, with an 80.1% penetration rate. Key...
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Will AI Assistants Become the Next Baidu?
📢 Once Chinese AI chatbots start running ads, will we end up with another Baidu? My take: yes to the...
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Baidu's Profit Crashed 76% — Good News for You
📢 Baidu's 2025 earnings reveal a 76% profit drop and AI revenue hitting 40B RMB. What this means for...
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China's Digital Consumer: 9.37T Yuan
📢 China's digital consumption hit 9.37 trillion yuan in H1 2025 alone. Here's what the CNNIC data...
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Search Down to 69.5% — Is It Dying?
📢 Search engine usage in China dropped from 79.2% to 69.5% between 2021-2025, while AI tool usage...
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Baidu Is Cleaning Up Inactive Keywords: What Active Advertisers Should Know
📢 Platform maintenance announcements rarely make the news. But when Baidu announc
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Baidu Search Ads Now Support 1:1 Images on Desktop: A Small Change That Saves Real Budget
📢 When you run search ads across both mobile and desktop, one of th
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Baidu Streamlines Ad Creation Workflow: 3 Upgrades That Save Time and Improve Creative Quality
📢 Read this article to learn more about Baidu advertising strategies and best practices.
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Baidu Ads Campaign Upgrades 2025: What Actually Changed
📢 for Your Account Three platform updates that affect how you build and optimize campaigns — and what
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Baidu Is Retiring Creative-Level URLs: Migration Guide for Advertisers
📢 Platform migrations are rarely fun. But when Baidu removes a redundant layer from it
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Baidu User Data: What You Can Target
📢 Baidu's targeting advantage: search history, feed behavior, map data, and content consumption. What...
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Baidu App Ecosystem: Where Your Ads Show Up
📢 Baidu App, Maps, Tieba, Haokan, Wenku — a complete breakdown of Baidu's advertising surfaces and...
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Why Baidu? The Numbers
📢 China's largest search ecosystem: 708M MAU, 15B daily feed distributions, 3.4B global POIs. What...
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How Baidu Feed Ads Work
📢 Baidu feed ads appear in content streams, targeted by search history and behavior. 100M+ DAU, up...
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Why Baidu Ads Work for Foreign Businesses
📢 6 billion daily searches, AI-driven targeting, and purchase intent. Why Baidu advertising works for...
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Native Ads vs Feed Ads
📢 Native advertising is a format, feed advertising is a placement. Here's the difference and which one you need.
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CPC, CPM, oCPA, oCPC — Baidu Pricing Models
📢 CPC vs CPM vs oCPA vs oCPC — a quick guide to Baidu's pricing models and when to use each.
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oCPC Explained
📢 oCPC is Baidu's automated bidding that typically lowers cost per acquisition by 20-40%. Here's how it works.
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Landing Page Bounce Rate
📢 High bounce rate kills conversions. Here's how to fix Baidu ads landing pages.
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Keyword Research for Baidu
📢 Direct translations miss the mark. Here's how to research Chinese search terms for Baidu campaigns.
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Digital Marketing in China
📢 Why online beats traditional for B2B lead gen in China. 60-80% lower cost per qualified lead.
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Feed Account Structure
📢 How to build a Baidu feed ads account structure that actually works.
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Feed Ad Landing Page Optimization
📢 Optimizing landing pages for Baidu feed campaigns. Small tweaks lift conversions 15-30%.
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Baidu Retires Custom Form Creative Component: What Advertisers Need to Know
📢 Baidu regularly retires underperforming or outdated creative components. The la
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Baidu's New 'Conflicting Negative Keywords' Feature: A Practical Guide
📢 Baidu's AI platform Qingge uses natural language prompts, not keywords. Learn how the new...
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Baidu Shared Budget: Stop Wasting Ad Spend Across Campaigns
📢 Baidu now supports shared budgets across campaigns. Instead of manually allocating budget per...
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Baidu Search Ads Drops Device Bid Coefficients: What It Means for Overseas Advertisers
📢 Baidu's search advertising platform is retiring the device bid bench
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Baidu Ad Performance Diagnostic Tool: Find Out Why Your Campaign Suddenly Dropped
📢 The Panic Moment It is 9 AM. You check your Baidu campaign dashboard. You
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Baidu oCPC Now Supports Skip Data Accumulation on All Traffic Types
📢 The Data Dilemma When you launch a new Baidu search campaign with oCPC (Baidu's smart b
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Baidu Paid Search Video Ads: Specs, Setup, and Why You Should Use Them
📢 Baidu prioritizes video ads over static images in paid search results. Video formats deliver higher...
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Baidu Search Ad Video Format Guide: Specs, Settings, and Best Practices
📢 Baidu search ads now prioritize video format over static images. Complete guide to video specs...
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Baidu Conversion Tracking Now Prevents Double Counting: Why Clean Data Matters for B2B Campaigns
📢 The Problem With Double Counting Here is a scenario we see
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Baidu Brand Zone Adds Material Pre-Review: Catch Compliance Issues Before Submission
📢 Baidu Brand Zone now has automatic material pre-review. The system scans for compliance issues...
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Baidu Landing Page Report: Full-Funnel Data for Smarter Optimization
📢 The Blind Spot in Most Campaigns You know how many clicks your Baidu campaign is getti
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Baidu Landing Page Audit: Now Showing Exactly Why Your Page Was Rejected
📢 Baidu Landing Page Audit: Now Showing Exactly Why Your Page Was Rejected The Old Way (and Why It...
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Baidu Click Fraud Protection Adds IPv4 Blocking: How to Stop Malicious Clicks
📢 The Click Fraud Problem on Baidu Click fraud is a real and persistent issue o
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Baidu Feed Ads: Now Track Every Change With Upgraded History Records
📢 The Problem: What Changed, and When? Something shifted in your Baidu campaign. Perform
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Understanding Baidu PPC Account Status: All 5 States Explained
📢 Baidu PPC accounts display 5 possible statuses before and during promotion. Learn what each status...
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2020 Baidu B2B Industry Insights: What China's Industrial Search Data Reveals
📢 Baidu's 2020 B2B Industry Report analyzed millions of industrial search queries. Here are the key...
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Baidu Brand Zone Now Open for Generic Keywords — What It Means for Advertisers
📢 Baidu Brand Zone was previously limited to brand and product keywords. Now any advertiser can bid...
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Can I Use a Different Domain for My Baidu PPC Account?
📢 Yes, you can use a different domain for your Baidu PPC account — via tracking URLs, domain change...
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Baidu MCC Account: The Complete Guide to Managing Multiple Baidu PPC Accounts
📢 Baidu MCC (My Client Center) is a platform for managing multiple PPC accounts from one dashboard...
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Baidu Audience Targeting: A Complete Guide for Advertisers
📢 Baidu Audience Targeting lets you reach users by demographics, interests, search history, browsing...
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8 Proven Ways to Lower Your Baidu CPC Without Sacrificing Results
📢 Baidu CPC rising year over year? Here are 8 proven tactics to bring it down — from long-tail...
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Baidu Keyword Match Types: Why You Need So Many Similar Keywords
📢 Baidu has 5 match types including Exact, Phrase, Core Phrase, and Broad. Unlike Google, Baidu lacks...
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How to Protect Your Brand on Baidu PPC
📢 Step-by-step guide to protecting your brand from competitor misuse in Baidu PPC ads. Learn required...
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Baidu PPC Terms Explained: Quality Score, Ranking, Bidding, and CPC
📢 Understand the core Baidu PPC terms: Quality Score, ad ranking formula (QS × Bid), bidding price vs...
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How Much Does Baidu PPC Cost? Pricing, CPC, and Budget Guide
📢 Baidu PPC uses a prepaid model starting from ¥2,400 (~$330) initial top-up. Learn how CPC is...
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