Your Gateway to China's Biggest Search Engine

Your Single Point of Access to
Baidu Marketing

One interface, all platforms, zero complexity. We help international agencies navigate China's $100B digital advertising landscape without headache.

Open Your Account Today View Pricing
$0
Account Setup from
0%
Top-Up Fee from
0h
Account Activation
0+
Global Clients Served
Top 3 Placement
Baidu Ads Console

Campaign Dashboard

Mar 1 – Mar 31, 2026
Live
Total Spend
¥0
▲ 23.5%
Conversions
0
▲ 18.2%
Avg. CPC
¥0
▼ 8.7%
CTR
0%
▲ 5.1%
Click Trend
7D
30D
90D

Active Campaigns

Brand Keywords
Search Ads
1,247
Clicks
¥0.32
CPC
Active
Product Pages
oCPC
892
Clicks
¥0.58
CPC
Active
Generic Keywords
Search Ads
2,105
Clicks
¥0.45
CPC
Active
oCPC Model — Maximize Conversions Pay only for real conversions, not clicks. AI optimizes bidding automatically.
CPC from ¥0.30
Market Data

Baidu Dominates China's Search Market

Still the #1 search engine in China — reaching over 1 billion users. The data speaks for itself.

Source: StatCounter Global Stats — Search Engine Market Share China, Mar 2025–Mar 2026

Our Services

Full-Service Baidu Advertising
for Global Companies

We handle everything from account opening to campaign optimization — so you can focus on growing your business in the Chinese market.

Baidu Account Opening

We handle all paperwork, verification, and compliance checks required to open a verified Baidu Ads account for foreign entities — fast and hassle-free.

Budget Top-Up & Funding

Accept international wire transfers, SWIFT, and major currencies. We convert and top up your Baidu account balance with low fees starting at just 2.5%.

Campaign Management

Our bilingual team — augmented by AI tools — sets up, monitors, and continuously optimizes your Baidu campaigns for maximum ROI.

Agency White-Label Support

Running an agency? We offer white-label Baidu PPC services so you can resell to your clients under your own brand with full back-end support from us.

Performance Reporting

Receive clear, English-language reports covering impressions, clicks, CTR, CPC, conversions, and ROI — on a schedule that works for you.

AI-Powered Optimization

We leverage AI to deliver high-quality campaign management at lower costs — meaning lower service fees for you without sacrificing performance.

Why Choose Us

Why Baidu PPC Pro

We're a Baidu second-tier reseller connected directly to Baidu official and first-tier agents. This unique position gives you advantages that going directly to Baidu simply cannot match.

01

Deep Overseas Experience

We specialize in serving international companies and agencies. We understand the challenges of cross-border business — compliance, cultural nuances, and communication gaps that often stall or derail Baidu advertising projects.

02

Language Barrier Solved

Many overseas companies struggle because Baidu's processes are entirely in Chinese. We bridge that gap — handling documentation, negotiations, and ongoing communication so you never have to worry about language issues.

03

Tailored Account & Campaign Strategy

We don't offer one-size-fits-all packages. With direct access to first-hand resources, we craft custom account opening strategies and media buying plans tailored to your specific industry, budget, and goals.

04

First-Hand Resource Access

We're directly connected to Baidu official channels and top-tier agents. This means better rates, faster turnaround, and more flexible solutions than you'd get going through standard channels on your own.

05

AI-Powered Efficiency = Lower Fees

By leveraging AI for campaign management, optimization, and reporting, we operate with leaner teams — and pass those savings directly to you in the form of lower service fees without compromising quality.

06

Zero Bureaucracy for You

Dealing with Baidu directly as a foreign entity means navigating Chinese business registration, tax documents, and compliance requirements. We handle all of that — you just provide the basics and we take care of the rest.

07

Your Account. Your Control.

The Baidu account we open belongs to you — 100%. You receive full admin access and own all credentials from day one. We never retain control of your account. Our role is simple: help you fund it when you need us.

08

Save Time on Baidu Coordination

Years of direct experience working with Baidu teams means we know exactly who to contact, what to say, and how to get things done fast. Skip the back-and-forth — we absorb the coordination cost so you don't have to.

Transparent Pricing

Competitive Rates Powered
by AI Efficiency

Our AI-augmented operations mean lower overhead — and we pass those savings to you. No hidden fees, ever.

One-Time
Account Opening
$100+
One-time setup fee, per account
  • Full Baidu account registration
  • Verification & compliance handling
  • Business qualification submission
  • Account activated within 72 hours
  • English onboarding guide included
Open an Account
Most Popular
Ongoing
Budget Top-Up
From 2.5%
Of deposit amount · Tiered rates available
  • USD / EUR / GBP accepted
  • Same-day or next-day crediting
  • No minimum top-up amount
  • Volume discounts for large budgets
  • Full transaction receipt provided
Top Up Now
Monthly Service · AI-Powered
Campaign Management
From 6%
Of monthly ad spend · Lowest in the market
  • AI-augmented bilingual campaign management
  • Keyword research & bidding strategy
  • Ad copywriting (CN + EN)
  • Weekly optimization & A/B testing
  • Monthly performance report
Start Managing

All prices in USD. Custom enterprise quotes available for budgets over $50,000/month. Contact us.

Why agencies & advertisers trust us

Baidu Certified Partner
7+ Years Managing Baidu Ads
500+ Accounts Opened
30+ Countries Served
EN / 中文 Bilingual Support
Client Stories

Trusted by Agencies
Around the World

Here's what our clients have to say about working with us.

"Baidu PPC Pro made it incredibly easy for us to enter the Chinese market. The account setup was seamless, and their team handled all the documentation we couldn't have managed on our own."

JM
James Mitchell
VP of Marketing, TechForward Inc.
View All Client Stories →
Our Team

The People Behind
Your China Campaigns

Over 25 years of combined experience in Chinese digital advertising. Based in Shanghai, working with clients worldwide.

Benny Cheuk

Benny Cheuk

Programmatic Expert, Trilingual

12+ years in programmatic advertising, specializing in DSP technology. Trilingual in English, Mandarin, and Cantonese. He bridges European and Chinese markets, helping international companies navigate China's programmatic buying with practical, culturally-aware strategies.

Yan Huo

Yan Huo

Account Manager

15+ years helping international companies navigate China's digital advertising landscape. Fluent English, expert at bridging cultural and technical gaps between global brands and Chinese platforms.

FAQ

Baidu SEM FAQ

Everything you need to know about opening and managing a Baidu advertising account — from foreign company setup to compliance requirements.

Yes. Baidu supports account opening for foreign companies and entities. You don't need a Chinese domestic business license to get started — we handle the process for you.
Pre-paid advertising fee: minimum CNY 2,400
Service fee: starting from USD 100, which includes document translation, document review, and submission handling

If you have difficulty providing the required documents, we are happy to assist.
Cost-per-click (CPC): You are charged only when a user clicks your ad.
Your CPC = (Competitor Bid × Competitor Quality Score ÷ Your Quality Score) + CNY 0.01
You can also use oCPC (optimized CPC), where you pay for completed conversions rather than clicks.
Common rejection reasons:
• Expired qualifications or licenses
• Content contains prohibited words
• Website is unreachable or offline
• Content is false, exaggerated, or misleading
• Any other compliance violations
Yes. Regulated industries such as healthcare and finance must:
• Provide industry-specific licenses (e.g., medical institution practice license)
• Avoid efficacy claims in all ad copy and landing page content
• Ensure all claims are substantiated and compliant with Chinese advertising regulations

Still have questions?

Explore all 14 questions across account setup, fees, billing, and compliance.

View All FAQ →
Get in Touch

Ready to Start Advertising
on Baidu?

Fill in the form and our team will respond within one business day. We'll review your requirements and send a tailored proposal — including a custom strategy for your specific situation.

Email Us
baidu@baidumarketing.com
Response Time
Within 1 business day
We Support
Companies & agencies worldwide
Our Advantage
Direct connection to Baidu official & top agents

Your information is kept strictly confidential and never shared.

Message Received!

Thank you for reaching out. Our team will review your request and reply to within one business day.