2021-03-31 · 2 min read · Baidu PPC Pro Team

Baidu Landing Page Report: Full-Funnel Data for Smarter Optimization

📊 The Blind Spot in Most Campaigns

You know how many clicks your Baidu campaign is getting. You know how many conversions came in. But what happened in between?

Most overseas advertisers run Baidu campaigns with a massive blind spot: they can track the click and the conversion — but not what the user did on the landing page. How long did they stay? Which section did they read? Did they bounce immediately or explore the offer?

Without that data, you are optimizing blindly.

📊 What Baidu Added

As of March 2021, Baidu's search promotion data report includes a new Landing Page Report module. It tracks the full journey:

🖱️

Click

Ad click data

📄

Arrival

Page arrival tracking

✅

Conversion

End-to-end funnel

What you get:

Arrival rate (clicks → page loads) — identifies technical issues or slow-loading pages
Visitor behavior data on each landing page (time on page, scroll depth, interaction events)
Full-funnel conversion path — see which landing pages actually drive conversions vs. just consuming budget

Availability: Currently open to all industries except medical (timeline TBD for medical vertical).

🔧 How to Use This Data

Metric	What It Tells You	Action
Arrival Rate	% of clicks that actually load the page	Fix slow pages; check mobile compatibility
Time on Page	User engagement level	Rewrite low-engagement pages
Conversion per Landing Page	Which pages actually convert	Shift budget to high-converting pages

💡 Pro Tip: A low arrival rate is often a tracking code issue or a landing page that loads too slowly on mobile networks in China. Both are fixable — but you can't fix what you can't see.

📊 The Barrier for International Brands

The Landing Page Report lives inside Baidu's advertising backend. To access it, you need: 1. A Baidu advertising account (Chinese business license required) 2. Conversion tracking properly configured 3. The report interface in Chinese

For overseas teams, all three are blockers.

🔧 How BPP Bridges the Gap

🎯 How BPP Handles This

✅ We set up your Baidu account and configure conversion tracking from day one
✅ We translate and interpret your Landing Page Report data into actionable insights — in English
✅ We identify which landing pages are underperforming and why
✅ We recommend specific fixes: rewrite copy, improve mobile load speed, adjust CTA placement

Want full-funnel visibility on your Baidu campaigns — without needing a Chinese entity?

→ Contact BPP

📝 Key Takeaways

Baidu continues to evolve its advertising platform with user-friendly upgrades
Overseas advertisers benefit from simplified workflows and AI-powered tools
Working with an experienced partner ensures smooth campaign setup and optimization