Arrival
Page arrival tracking
Conversion
End-to-end funnel
- Arrival rate (clicks → page loads) — identifies technical issues or slow-loading pages
- Visitor behavior data on each landing page (time on page, scroll depth, interaction events)
- Full-funnel conversion path — see which landing pages actually drive conversions vs. just consuming budget
🔧 How to Use This Data
| Metric | What It Tells You | Action |
|---|---|---|
| Arrival Rate | % of clicks that actually load the page | Fix slow pages; check mobile compatibility |
| Time on Page | User engagement level | Rewrite low-engagement pages |
| Conversion per Landing Page | Which pages actually convert | Shift budget to high-converting pages |
💡 Pro Tip: A low arrival rate is often a tracking code issue or a landing page that loads too slowly on mobile networks in China. Both are fixable — but you can't fix what you can't see.
📊 The Barrier for International Brands
The Landing Page Report lives inside Baidu's advertising backend. To access it, you need: 1. A Baidu advertising account (Chinese business license required) 2. Conversion tracking properly configured 3. The report interface in Chinese
For overseas teams, all three are blockers.
🔧 How BPP Bridges the Gap
🎯 How BPP Handles This
- ✅ We set up your Baidu account and configure conversion tracking from day one
- ✅ We translate and interpret your Landing Page Report data into actionable insights — in English
- ✅ We identify which landing pages are underperforming and why
- ✅ We recommend specific fixes: rewrite copy, improve mobile load speed, adjust CTA placement
Ready to Optimize Your Landing Pages?
BPP provides detailed landing page performance reports and optimization recommendations for your Baidu campaigns.
Contact BPP →📝 Key Takeaways
- Baidu continues to evolve its advertising platform with user-friendly upgrades
- Overseas advertisers benefit from simplified workflows and AI-powered tools
- Working with an experienced partner ensures smooth campaign setup and optimization