The GEO Audit Checklist: 15 Questions to Test Your Brand's AI Visibility in China

You cannot improve what you cannot measure. Most international advertisers have no idea whether Chinese AI models know their brand exists — let alone whether they recommend it.

This 15-question audit will give you a clear picture of where you stand. Answer each question honestly, score your results, and you will know exactly where the gaps are.

📋 How to Use This Checklist

For each question, score yourself:

• 2 points: Fully done and actively maintained
• 1 point: Partially done or done but outdated
• 0 points: Not done at all

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🏷 Platform Presence (Questions 1–5)

Q1. Do you have a Baidu Baike (百度百科) entry for your brand?

The single most important entity signal for Baidu's AI.

• 2: Verified entry with accurate, comprehensive information
• 1: Entry exists but is outdated or incomplete
• 0: No entry

Q2. Do you have an active Zhihu (知乎) presence?

China's Q&A platform, heavily cited by all Chinese AI models.

• 2: Verified account with 20+ expert answers
• 1: Account exists but little activity
• 0: No presence

Q3. Is your brand mentioned in Chinese media?

AI models cite news articles and industry publications.

• 2: Regular mentions in relevant Chinese publications (3+ in last 6 months)
• 1: Occasional mentions (1–2 in last 6 months)
• 0: No Chinese media coverage

Q4. Do you have a WeChat Official Account?

Important for entity verification and content distribution.

• 2: Verified account with regular publishing
• 1: Account exists but inactive
• 0: No account

Q5. Is your brand listed in Chinese business directories?

Supporting entity signals for knowledge graph inclusion.

• 2: Listed in 3+ relevant directories
• 1: Listed in 1–2 directories
• 0: Not listed anywhere

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📖 Content Quality (Questions 6–10)

Q6. Do you have Chinese-language content that answers buyer questions?

Content that AI models can quote directly.

• 2: Comprehensive FAQ, comparison tables, and buyer guides in Chinese
• 1: Basic product descriptions in Chinese
• 0: No Chinese content

Q7. Does your Chinese content include data and statistics?

AI models prefer data-rich content for citation.

• 2: Content includes benchmarks, specifications, and industry data
• 1: Some data points but not comprehensive
• 0: Marketing copy without data

Q8. Is your website accessible and fast from China?

AI models cannot cite content they cannot access.

• 2: Hosted in or near China, loads under 3 seconds
• 1: Accessible but slow (3–5 seconds)
• 0: Blocked or very slow from China

Q9. Do you have comparison content (your brand vs alternatives)?

Comparison tables are among the most-cited content types by AI.

• 2: Detailed comparison tables covering key decision criteria
• 1: Basic positioning without direct comparisons
• 0: No comparison content

Q10. Do you have case studies with measurable results?

AI models cite specific, verifiable outcomes.

• 2: Multiple case studies with specific metrics (cost savings, efficiency gains)
• 1: General success stories without specific numbers
• 0: No case studies

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🤖 AI Citation (Questions 11–15)

Q11. When you ask ERNIE about your industry, does it mention your brand?

Direct test of ERNIE visibility.

• 2: Brand mentioned by name with accurate description
• 1: Brand mentioned but with inaccurate or incomplete information
• 0: Not mentioned

Q12. When you ask DeepSeek about your industry, does it mention your brand?

Direct test of DeepSeek visibility.

• 2: Brand mentioned with data or citations
• 1: Brand mentioned vaguely
• 0: Not mentioned

Q13. When you ask Doubao about your industry, does it mention your brand?

Direct test of Doubao visibility.

• 2: Brand mentioned with context
• 1: Brand mentioned briefly
• 0: Not mentioned

Q14. Do Chinese AI models cite your content as a source?

Not just mentioning your brand, but linking to or quoting your content.

• 2: Your content is directly quoted or cited
• 1: Your brand is mentioned but content is not cited
• 0: Neither

Q15. Are your competitors being cited by Chinese AI models?

Understanding the competitive landscape in AI search.

• 2: You are cited more than competitors
• 1: Competitors are cited, you are not
• 0: Neither you nor competitors are cited (early market)

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🎯 Your Score and Next Steps

25–30: Strong Foundation

Your GEO is in good shape. Focus on deepening content, expanding to new AI platforms, and monitoring competitive shifts.

15–24: Moderate — Action Needed

You have some foundations but significant gaps exist. Prioritize the questions where you scored 0 or 1 — these are your highest-impact improvements.

Immediate priorities:

• Score 0 on Q1 (Baike): Create a Baidu Baike entry immediately
• Score 0 on Q2 (Zhihu): Establish a Zhihu presence and begin answering questions
• Score 0 on Q11–13 (AI citation): Focus on building the platform signals that feed AI models

0–14: Weak — Urgent Action Required

Chinese AI models likely cannot find or recommend your brand. You are invisible in a rapidly growing channel.

Start here:

1. Create a Baidu Baike entry (this alone can jump your score by 4–6 points)
2. Build a Chinese-language landing page accessible from China
3. Establish a Zhihu presence with 10 expert answers
4. Get at least one Chinese media placement

🤝 How BPP Can Help

If your score is below 25, BPP can help you close the gaps. Our GEO services cover every item on this checklist — from Baike creation to AI visibility auditing.

Want a professional GEO audit with detailed recommendations?

Talk to the BPP team. We will run this audit for your brand, provide specific improvement recommendations, and create a prioritized action plan — no pressure, no fluff.

→ Contact BPP