On June 14, 2026, at midnight, China's AI-generated content labeling regulation went into full enforcement. No more grace period. Every platform — from Douyin to Kuaishou to WeChat Channels — is now required to flag AI-generated content immediately, or face content removal and account restrictions.
📋 What the Law Requires
| Requirement | Detail |
|---|---|
| Visible labeling | AI-generated videos must show "AI Generated" in first 3 seconds |
| Metadata registration | Backend metadata identifying AI origin |
| Platform-wide | Douyin, Kuaishou, WeChat Channels — all platforms |
| No grace period | Immediate enforcement — violations trigger content removal |
💡 Why This Matters for Baidu Advertisers
Three areas intersect with your campaigns:
- AI ad creatives: Baidu's Merchant Agent generates AI copy, images, and video. If your ads contain AI-generated visuals, they may be flagged
- Landing pages: AI-generated content on landing pages — especially images and video — needs compliance checking
- Feed ads: Douyin, Kuaishou, and WeChat Channels feed ads with AI video without the 3-second label can be removed
🔍 How Baidu Is Responding
Baidu has not issued an official statement yet, but Baidu's existing Brand Zone Material Pre-Review and the June "Clean AI Application Chaos" campaign suggest enforcement is coming. The safest approach: assume compliance is required now.
🎯 What to Do This Week
- Audit all AI-generated ad assets
- Check Baidu Merchant Agent outputs for AI origin indicators
- Add human review step for AI-generated content
- Monitor platform dashboards for policy updates
- Prepare AI content disclosure processes
Navigate China's AI Regulatory Landscape
Contact the BPP team. We help international brands stay compliant while maintaining advertising performance in China.
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