3 Months
Query up to 3 months of history
Multi-Filter
Filter by time, object, action type
📍 Where to find it (3 entry points)
1
Tools Center → Account Tools → History Operation Records2
Check a plan/unit/creative → click "View History Operation Records"3
Click "Details" on a plan/unit row → view that material's history🔧 What you can filter
Time Range
Operation Object
Action Type
📊 What you see in results
Sortable by time, operator, object
Filter by level & action type
Highlighted changes in yellow
Export to CSV
💡 Why This Matters
| 📋 Scenario | ❌ Without History Records | ✅ With History Records |
|---|---|---|
| Performance drop | Guess which change caused it | Pinpoint exactly which change, when, by whom |
| Team collaboration | No record of who changed what | Full audit trail of all team actions |
| Client reporting | "We made optimizations" (vague) | "On Nov 28 we adjusted bids +15% on 12 keywords" (specific) |
💡 Pro Tip: Make it a habit to check history records before making big optimization moves. If performance shifted and you don't know why, the answer is probably in the last 7 days of operation records. Export and review them.
📊 The Barrier for International Brands
The history records feature lives inside Baidu's advertising backend. To use it, you need: 1. A Baidu advertising account 2. Access to the Chinese-language feed ad platform 3. The ability to interpret Chinese operation logs and translate them into actionable insights
For overseas teams, even knowing this feature exists is rare — let alone using it proactively.
🔧 How BPP Turns History Into Action
🎯 How BPP Handles This
- ✅ We maintain a weekly operation log for your Baidu campaigns — in English, not Chinese
- ✅ When performance shifts, we trace every change made in the past 14 days and identify the root cause
- ✅ We provide monthly "What We Changed and Why" reports — so you always know what happened
- ✅ We export history records and cross-reference them with performance data to validate optimization decisions
Want Full Visibility Into Your Baidu Campaigns?
BPP provides English-language operation logs and change reports for your Baidu campaigns.
Contact BPP →