On July 17, WAIC 2026 opens in Shanghai. For four days, every major Chinese AI company will present their latest capabilities. Baidu's presence is particularly significant — the company plans to unveil its full AI Agent product family and announce upgrades to its "Chip-Cloud-Model-Agent" architecture. Here is what international advertisers should watch.
🤖 What Baidu Will Showcase
| Showcase Area | What to Expect |
|---|---|
| Agent Family | Merchant Agent, Brand Agent, Dazi Enterprise, new additions |
| Chip-Cloud-Model-Agent | Infrastructure upgrades from Kunlun chips through Wenxin models |
| Developer Tools | Lower-friction tools for building custom Agents |
| Case Studies | Real deployments across automotive, finance, healthcare |
Baidu EVP Shen Dou (July 11, Chengdu): "90% of work will have agents participating deeply. Baidu has built the water-electricity-coal infrastructure for the Agent era."
📊 The Full-Stack Advantage
| Layer | Upgrade | Impact |
|---|---|---|
| Chip (Kunlun) | Next-gen AI inference chips | Faster, cheaper ad delivery |
| Cloud | New full-stack AI Cloud | Reduced real-time bidding latency |
| Model (Wenxin) | Expected refresh | Better creative, more accurate targeting |
| Agent | Unified platform | Single interface for campaigns |
🎯 What to Track During WAIC (July 17–20)
- New Agent launches — any unannounced Agent type = new ad capabilities
- Merchant Agent roadmap — Q3/Q4 features for your PPC campaigns
- Cross-Agent demos — Merchant ↔ Brand Agent ↔ Qingge connections
- International case studies — non-Chinese brands using Baidu Agents
- API/Skill standard updates — changes affecting tool integrations
Stay Ahead of the Agent Revolution
BPP tracks Agent ecosystem developments and translates them into actionable strategies. Contact us to prepare your campaigns for what Baidu announces at WAIC.
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