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Baidu Click Fraud Ipv4 Blocking

Dec 31, 2020 3 min read Feed Ads By Baidu PPC Pro Team
🌐
IPv4 + IPv6
Dual protocol coverage
⚡
Near Real-Time
Blocks take effect within minutes
How it works:
  1. Identify suspicious IPs from your click data (repeated clicks, zero conversions, abnormal patterns)
  2. Add them to Business Shield's manual block list
  3. Those IPs stop seeing your search ads — across both PC and mobile
Important limitation: Business Shield blocks based on the IP the user connects to Baidu with. Due to Baidu's IPv6 rollout (mandated by China's Ministry of Industry), there are edge cases where a user may access Baidu via IPv6 but your landing page via IPv4. In those cases, the block may not apply — use real-time IP click blocking as a supplementary measure for those gaps.
💡 Pro Tip: Don't wait for obvious fraud patterns. Set up a weekly audit of your IP click logs. Look for single IPs showing >5 clicks with zero conversions, or IPs from regions outside your targeting. Block early and proactively.

📊 The Barrier for International Brands

lives inside Baidu's advertising backend. Using it requires:

  1. A Baidu advertising account
  2. Access to the Business Shield tool (Chinese interface)
  3. Regular monitoring of IP logs and knowledge of what patterns indicate fraud vs. genuine interest

For overseas teams running Baidu campaigns remotely, IP log analysis is rarely a priority — until the budget starts vanishing.

🔧 How BPP Protects Your Baidu Budget

🎯 How BPP Handles Click Fraud

  • ✅ We monitor your Baidu IP click logs weekly — identifying suspicious patterns before they drain your budget
  • ✅ We maintain and update your Business Shield block list proactively — adding IPv4 and IPv6 blocks as threats emerge
  • ✅ We combine manual IP blocking with real-time click protection for layered defense
  • ✅ You get a monthly click fraud report in English — with blocked IPs, saved budget estimates, and ongoing threats

Worried About Click Fraud?

BPP monitors your Baidu IP click logs weekly and maintains your block list proactively.

Contact BPP →

📝 Key Takeaways

  • Baidu continues to evolve its advertising platform with user-friendly upgrades
  • Overseas advertisers benefit from simplified workflows and AI-powered tools
  • Working with an experienced partner ensures smooth campaign setup and optimization