2020-11-30 · 3 min read · Baidu PPC Pro Team

Baidu Feed Ads: Now Track Every Change With Upgraded History Records

📊 The Problem: What Changed, and When?

Something shifted in your Baidu campaign. Performance dropped — or spiked — and you are not sure why. Was it a bid change? A new creative? A targeting tweak made three days ago that you forgot about?

For feed ad campaigns (信息流推广), which have more moving parts than search ads, this "what changed?" question is even harder to answer. Without a clear change log, you are optimizing in the dark.

🚀 What Baidu Upgraded (November 2020)

The history operation records feature (历史操作记录) in Baidu's feed ad platform got a major upgrade. You can now track every change, filtered by time, object, and action type — with a clean, usable interface.

📊

5,000 Records

View up to 5,000 operation records at once

🕐

3 Months

Query up to 3 months of history

🔍

Multi-Filter

Filter by time, object, action type

Where to find it (3 entry points):

1. Tools Center → Account Tools → History Operation Records 2. Check a plan/unit/creative → click "View History Operation Records" 3. Click "Details" on a plan/unit row → view that material's history (opened Q4 2020)

What you can filter:

Time range: Today, yesterday, last 7/14/30 days, last month, or custom range
Operation object: Account, Plans, Units, Creatives, Targeting Packages, Components, Conversion Tracking
Action type: Filtered by the selected object level (e.g., selecting Plans shows plan/unit/creative actions)

What you see in results:

Sortable by operation time, operator name, object name
Filter by level and action type in results
Highlighted changes: Modified fields shown in yellow — see exactly what changed before/after
Export to CSV for offline analysis

💡 Why This Matters

Scenario	Without History Records	With History Records
Performance drop	Guess which change caused it	Pinpoint exactly which change, when, by whom
Team collaboration	No record of who changed what	Full audit trail of all team actions
Client reporting	"We made optimizations" (vague)	"On Nov 28 we adjusted bids +15% on 12 keywords" (specific)

💡 Pro Tip: Make it a habit to check history records before making big optimization moves. If performance shifted and you don't know why, the answer is probably in the last 7 days of operation records. Export and review them.

📊 The Barrier for International Brands

The history records feature lives inside Baidu's advertising backend. To use it, you need: 1. A Baidu advertising account 2. Access to the Chinese-language feed ad platform 3. The ability to interpret Chinese operation logs and translate them into actionable insights

For overseas teams, even knowing this feature exists is rare — let alone using it proactively.

🔧 How BPP Turns History Into Action

🎯 How BPP Handles This

✅ We maintain a weekly operation log for your Baidu campaigns — in English, not Chinese
✅ When performance shifts, we trace every change made in the past 14 days and identify the root cause
✅ We provide monthly "What We Changed and Why" reports — so you always know what happened
✅ We export history records and cross-reference them with performance data to validate optimization decisions

Want full visibility into every change made to your Baidu campaigns?

→ Contact BPP

📝 Key Takeaways

Baidu continues to evolve its advertising platform with user-friendly upgrades
Overseas advertisers benefit from simplified workflows and AI-powered tools
Working with an experienced partner ensures smooth campaign setup and optimization