Baidu Streamlines Ad Creation Workflow: 3 Upgrades That Save Time and Improve Creative Quality
📢 Read this article to learn more about Baidu advertising strategies and best practices.
Baidu Marketing Blog 📝
Insights, tips, and updates on Baidu advertising, SEM strategies, and China's digital marketing landscape.
Baidu Moves Brand Info to Account Level: Why It Matters for Ad Relevance and CTR
📢 Read this article to learn more about Baidu advertising strategies and best practices.
Baidu Advertising for International Brands: Frequently Asked Questions (2026 Edition)
📢 Baidu Advertising for International Brands: Frequently Asked Questions (2026 Edition) Account Setup Do I need a Chinese company to advertise on Baidu? Not
New Opportunities for Customer Acquisition on Baidu in 2026
📢 Baidu's 2026 upgrades: Maps Store Membership for local business, HuiBoXing AI digital human streaming, AiCaiGou B2B platform, Merchant AI Agent — new custo
Baidu Ad Billing Models: CPM, CPC, oCPM, and When to Use Each
📢 Baidu offers multiple billing models: CPM for brand awareness, CPC for search intent, oCPM for conversion optimization. Pick the wrong one and you waste bu
Is Rising CPM Really Bad News for Your Baidu Campaigns?
📢 Most advertisers panic when CPM goes up. But a real campaign case shows CPM rising from ¥28 to ¥36 while CPA dropped from ¥120 to ¥72. Here's when higher C
CPM vs oCPM vs eCPM: The 3 Metrics Every Baidu Advertiser Must Understand
📢 CPM, oCPM, and eCPM look similar but live at completely different levels of the ad system. Advertisers bid with oCPM, the system ranks by eCPM, and what yo
The 5-Step B2B Lead Generation Framework on Baidu: A Practical Guide for Overseas Companies
🤝 88% of B2B transactions start online. 75% of buyers use social media for research. 90% of decision makers never respond to cold outreach (Accenture da
Baidu's 2026 Upgrades: Why the Opportunity Is Bigger for International Brands — and Harder to Capture
📝 There is a pattern we see at BPP. It repeats with nearly every inquiry we receive.
Baidu's New Keyword Zero-Impression Diagnosis Tool: What It Does and Who Can Use It
📢 Baidu's Keyword Zero-Impression Diagnosis tool examines why your keywords aren't showing ads. Covers account settings, targeting filters, quality threshold
How Chinese Consumers Research and Decide — and What This Means for Overseas Brands
📝 Chinese outbound tourism is accelerating past $300 billion annually. But this article is not really about tourism. It is about something more fundamen
Why Baidu Search Is the Most Underrated B2B Channel for International Brands
📢 Every B2B marketing director we speak to at BPP has a version of the same complaint: "We are spending on LinkedIn, on Google Ads, on trade shows — the
Will AI Assistants Become the Next Baidu?
📢 Once Chinese AI chatbots start running ads, will we end up with another Baidu? My take: yes to the ads, no to the garbage. And that distinction matters.
Baidu's Profit Crashed 76% — Good News for You
📢 Baidu's 2025 earnings reveal a 76% profit drop and AI revenue hitting 40B RMB. What this means for advertisers and three steps to prepare for the GEO revol
China Internet in Numbers 2025
📢 China's internet population hit 1.125 billion in late 2025, with an 80.1% penetration rate. Key figures for advertisers building campaigns.
Baidu Is Cleaning Up Inactive Keywords: What Active Advertisers Should Know
📢 Baidu Is Cleaning Up Inactive Keywords: What Active Advertisers Should Know Platform maintenance announcements rarely make the news. But when Baidu announc
Baidu Search Ads Now Support 1:1 Images on Desktop: A Small Change That Saves Real Budget
📢 Baidu Search Ads Now Support 1:1 Images on Desktop: A Small Change That Saves Real Budget When you run search ads across both mobile and desktop, one of th
Baidu Ads Campaign Upgrades 2025: What Actually Changed
📢 Baidu Ads Campaign Upgrades 2025: What Actually Changed for Your Account Three platform updates that affect how you build and optimize campaigns — and what
Baidu Is Retiring Creative-Level URLs: Migration Guide for Advertisers
📢 Baidu Is Retiring Creative-Level URLs: Migration Guide for Advertisers Platform migrations are rarely fun. But when Baidu removes a redundant layer from it
Baidu Retires Custom Form Creative Component: What Advertisers Need to Know
📢 Baidu Retires Custom Form Creative Component: What Advertisers Need to Know Baidu regularly retires underperforming or outdated creative components. The la
Baidu's New 'Conflicting Negative Keywords' Feature: A Practical Guide
🔍 Baidu's AI platform Qingge uses natural language prompts, not keywords. Learn how the new 'Conflicting Negative Keywords' feature helps optimize your campa
Baidu URL Wildcards: Complete Tracking Guide
📢 Master Baidu URL wildcards to track keywords, campaigns, and ad groups. Complete guide with all 9 parameters, usage examples, and UTM integration tips.
Baidu Shared Budget: Stop Wasting Ad Spend Across Campaigns
📢 Baidu now supports shared budgets across campaigns. Instead of manually allocating budget per campaign, let the system redistribute underutilized spend to
Baidu Search Ads Drops Device Bid Coefficients: What It Means for Overseas Advertisers
📢 Baidu Search Ads Drops Device Bid Coefficients: What It Means for Overseas Advertisers Baidu's search advertising platform is retiring the device bid bench
Baidu Ad Performance Diagnostic Tool: Find Out Why Your Campaign Suddenly Dropped
📢 Baidu Ad Performance Diagnostic Tool: Find Out Why Your Campaign Suddenly Dropped The Panic Moment It is 9 AM. You check your Baidu campaign dashboard. You
Baidu oCPC Now Supports Skip Data Accumulation on All Traffic Types
📢 Baidu oCPC Now Supports Skip Data Accumulation on All Traffic Types The Data Dilemma When you launch a new Baidu search campaign with oCPC (Baidu's smart b
Baidu Stopped Showing Domain Names in Ads
📢 Baidu no longer shows domain names in PPC ad display URLs. Now business registration names appear by default. Learn how to customize brand info and what fo
Baidu Paid Search Video Ads: Specs, Setup, and Why You Should Use Them
📢 Baidu prioritizes video ads over static images in paid search results. Video formats deliver higher CTR and more engagement. Complete guide to video specs,
Baidu Search Ad Video Format Guide: Specs, Settings, and Best Practices
📢 Baidu search ads now prioritize video format over static images. Complete guide to video specs, account/campaign/ad group settings, Baidu's free video libr
Baidu Conversion Tracking Now Prevents Double Counting: Why Clean Data Matters for B2B Campaigns
📢 Baidu Conversion Tracking Now Prevents Double Counting: Why Clean Data Matters for B2B Campaigns The Problem With Double Counting Here is a scenario we see
Baidu Brand Zone Adds Material Pre-Review: Catch Compliance Issues Before Submission
🔍 Baidu Brand Zone now has automatic material pre-review. The system scans for compliance issues before formal submission — saves resubmission cycles for ove
Baidu Landing Page Report: Full-Funnel Data for Smarter Optimization
📢 Baidu Landing Page Report: Full-Funnel Data for Smarter Optimization The Blind Spot in Most Campaigns You know how many clicks your Baidu campaign is getti
Baidu Landing Page Audit: Now Showing Exactly Why Your Page Was Rejected
🔍 Baidu Landing Page Audit: Now Showing Exactly Why Your Page Was Rejected The Old Way (and Why It Wasted Your Time) If you have ever submitted a landing pag
Baidu Click Fraud Protection Adds IPv4 Blocking: How to Stop Malicious Clicks
📢 Baidu Click Fraud Protection Adds IPv4 Blocking: How to Stop Malicious Clicks The Click Fraud Problem on Baidu Click fraud is a real and persistent issue o
Baidu Feed Ads: Now Track Every Change With Upgraded History Records
📢 Baidu Feed Ads: Now Track Every Change With Upgraded History Records The Problem: What Changed, and When? Something shifted in your Baidu campaign. Perform
Understanding Baidu PPC Account Status: All 5 States Explained
📢 Baidu PPC accounts display 5 possible statuses before and during promotion. Learn what each status means, why it happens, and exactly what action to take t
2020 Baidu B2B Industry Insights: What China's Industrial Search Data Reveals
🔍 Baidu's 2020 B2B Industry Report analyzed millions of industrial search queries. Here are the key findings on China's top B2B segments, buyer behavior, and
Baidu Brand Zone Now Open for Generic Keywords — What It Means for Advertisers
📢 Baidu Brand Zone was previously limited to brand and product keywords. Now any advertiser can bid on generic search terms — like 'lipstick' for a beauty br
Can I Use a Different Domain for My Baidu PPC Account?
📢 Yes, you can use a different domain for your Baidu PPC account — via tracking URLs, domain change requests, or registering a new account. Here is how each
Baidu MCC Account: The Complete Guide to Managing Multiple Baidu PPC Accounts
📢 Baidu MCC (My Client Center) is a platform for managing multiple PPC accounts from one dashboard. How to register, account types, maximum accounts, auto to
Baidu Audience Targeting: A Complete Guide for Advertisers
🔍 Baidu Audience Targeting lets you reach users by demographics, interests, search history, browsing behavior, and device ID. Here is how each dimension work
What Is the Baidu V Sign and Why Your Account Needs It
🔍 The Baidu V sign verifies your business registration and builds trust with Chinese consumers. Learn the 3 classes (V1/V2/V3), annual renewal process, and w
8 Proven Ways to Lower Your Baidu CPC Without Sacrificing Results
📢 Baidu CPC rising year over year? Here are 8 proven tactics to bring it down — from long-tail keywords and geo targeting to quality score optimization and b
Baidu Keyword Match Types: Why You Need So Many Similar Keywords
📢 Baidu has 5 match types including Exact, Phrase, Core Phrase, and Broad. Unlike Google, Baidu lacks BMM. Here's why you need many similar keywords and how
How to Protect Your Brand on Baidu PPC
📢 Step-by-step guide to protecting your brand from competitor misuse in Baidu PPC ads. Learn required documents, timeline, and key differences from Google.
Baidu PPC Terms Explained: Quality Score, Ranking, Bidding, and CPC
📢 Understand the core Baidu PPC terms: Quality Score, ad ranking formula (QS × Bid), bidding price vs actual CPC, and how the CPC formula works. Essential kn
How Much Does Baidu PPC Cost? Pricing, CPC, and Budget Guide
📢 Baidu PPC uses a prepaid model starting from ¥2,400 (~$330) initial top-up. Learn how CPC is calculated, what you actually pay for, budget controls, and ho
Can I Do Baidu PPC? 7 Questions New Advertisers Ask
📢 Small business, niche product, seasonal brand, or no website — can you still do Baidu PPC? We answer 7 common questions new advertisers ask before starting
Why Baidu Ads Work for Foreign Businesses
📢 6 billion daily searches, AI-driven targeting, and purchase intent. Why Baidu advertising works for international companies.
Baidu App Ecosystem: Where Your Ads Show Up
📢 Baidu App, Maps, Tieba, Haokan, Wenku — a complete breakdown of Baidu's advertising surfaces and what each one offers.
Why Baidu? The Numbers
📢 China's largest search ecosystem: 708M MAU, 15B daily feed distributions, 3.4B global POIs. What the numbers mean for advertisers.
Feed Account Structure
📢 How to build a Baidu feed ads account structure that actually works.
How Baidu Feed Ads Work
📢 Baidu feed ads appear in content streams, targeted by search history and behavior. 100M+ DAU, up 300% YoY. Here's how they work.
Baidu Invalid Click Protection: How We Safeguard Your Ad Budget
📢 Learn how Baidu's intelligent filtering system protects your PPC budget from invalid clicks and bot traffic. Discover Business Shield tool and best practic
CPC, CPM, oCPA, oCPC — Baidu Pricing Models
📢 CPC vs CPM vs oCPA vs oCPC — a quick guide to Baidu's pricing models and when to use each.
Baidu User Data: What You Can Target
📢 Baidu's targeting advantage: search history, feed behavior, map data, and content consumption. What Google doesn't have in China.
Baidu vs Google: 7 Key Differences in PPC Advertising
📢 Baidu and Google PPC advertising are built for different markets. Learn the 7 key differences: Brand Zone, ad formats, compliance requirements, account set
China's Digital Consumer: 9.37T Yuan
💰 China's digital consumption hit 9.37 trillion yuan in H1 2025 alone. Here's what the CNNIC data means for your marketing budget.
Digital Marketing in China
📢 Why online beats traditional for B2B lead gen in China. 60-80% lower cost per qualified lead.
Feed Ad Landing Page Optimization
📢 Optimizing landing pages for Baidu feed campaigns. Small tweaks lift conversions 15-30%.
Keyword Research for Baidu
📢 Direct translations miss the mark. Here's how to research Chinese search terms for Baidu campaigns.
Landing Page Bounce Rate
📢 High bounce rate kills conversions. Here's how to fix Baidu ads landing pages.
Native Ads vs Feed Ads
📢 Native advertising is a format, feed advertising is a placement. Here's the difference and which one you need.
oCPC Explained
📢 oCPC is Baidu's automated bidding that typically lowers cost per acquisition by 20-40%. Here's how it works.
Search Down to 69.5% — Is It Dying?
📢 Search engine usage in China dropped from 79.2% to 69.5% between 2021-2025, while AI tool usage grew 176.7%. What this means for advertisers and how to ada